Sinha, Minanshu, Madhvendra Misra, and Saurabh Mishra. “Gender Selection Dilemma in FMCG Advertising: Insights from Eye-Tracking Research”. Journal of Eye Movement Research 17, no. 2 (July 22, 2024). Accessed August 25, 2024. https://bop.unibe.ch/JEMR/article/view/11122.