Time-Dependent Changes In Viewing Behavior On Similarly Structured Web Pages
DOI:
https://doi.org/10.16910/jemr.4.2.4Keywords:
eye-tracking, web pages, schema building, viewing behavior, time-effectsAbstract
This article focuses on the impact of observation time and web page structure on viewing behavior. 63 subjects observed similarly structured pages of a popular commercial internet shop. Eye movements were recorded and analyzed regarding several saccade parameters, the individual fixation distribution by means of a progressive entropy approach, and the within- as well as between-subject congruency of fixation distributions. Our results show that viewing behavior significantly changed while subjects observed individual web pages. In contrast, we only found little evidence for a change in eye movements across web pages and hence for an attention-related schema building. In this context, we also provide an example of the impact of web page elements’ position on fixation probability.Downloads
Published
2011-11-30
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Section
Articles
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Copyright (c) 2011 Kai Kaspar, Frank Ollermann, Kai-Christoph Hamborg

This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
Time-Dependent Changes In Viewing Behavior On Similarly Structured Web Pages. (2011). Journal of Eye Movement Research, 4(2). https://doi.org/10.16910/jemr.4.2.4