"Zeltdörfer im Burgenland" – Zur Relevanz materieller und sprachlicher Bilder im politischen Diskurs. Eine exemplarische Analyse

Abstract

This paper analyses the use of figures of speech as well as of material images from a discourse semiotic point of view. The empirical basis comprises the news coverage of the FAZ and of the SZ concerning the hunger strike of refugees on the Munich Rindermarkt during the summer of 2013. Based on this specific empirical data, this paper initially illustrates basic assumptions with regard to the specific semiotic resources of figures of speech and of material images. Subsequently, it delineates different strategies of using both kinds of images by contrastively analysing both newspapers. The paper's conclusion, then, presents an evaluation of particular recommendations for the purposeful use of images in political contexts.