Noms et dénominations des vins : entre marché global et traditions locales

Abstract

Our contribution aims to explore the creative processes involved in wine naming practices, with a particular focus on the difference between local names (dialectal or referring to regional cultural realities) and global names (mainly through Anglicisms) in French and Italian. We will analyse a corpus consisting of the Guide Hachette des vins 2024 guide for French and the Gambero Rosso 2024 guide for Italian, as well as the Italian and French versions of the portal Vivino.