The Self Access Centre as Mass Customization

Abstract

This paper describes the Self Access Centre (SAC) at the Universidad de Quintana Roo and presents the research support for the model in terms of mass-customization. The SAC with its systems, materials, activities and tutor support may be described as offering mass-customized language education. Tutor support is conceived in systemic terms as mass-customization, but as provider of professional advice in support of students' own learning projects and facilitator of feedback in productive skills, tutor support is highly individualized. However, the mass-customization element makes individualization efficient and achievable.