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Stratégies linguistiques de valorisation et promotion des produits locaux dans les sites et les blogs touristiques

Abstract

This article explores the representation of typical Sicilian products in a corpus of 22 non-promotional travel blogs and websites written in French between 2018 and 2025. The aim is to analyse the linguistic strategies used to enhance Sicilian gastronomy, as well as the methods of translating and explaining oeno-gastronomic culturèmes. Adopting a qualitative approach that combines content analysis and discourse analysis, and using the textometric tool Sketch Engine, the study focuses on identifying the most frequently mentioned products and the representations associated with them. It ultimately questions whether these tourist narratives contribute to constructing an authentic image of Sicily and its culinary tradition.